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Direct-to-consumer (DTC) advertising usually refers to the marketing of pharmaceutical products but also applies to the direct marketing of medical devices, consumer diagnostics and …

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The objective of this session is to discuss how practitioners and academics have approached the study of gender representation in advertising and to consider alternative ways to advance future research in this area. The session is designed to bring together practitioners and academics who share a com non interest in the topic but whose perspectives (both between and within these two groups



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Presenting quite a lot of views on selling in a worldwide society, this Second Model of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines monetary, political, social, and ethical views and covers numerous topics along with stereotyping, controversial merchandise, shopper custom, and new technology.

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